THANK YOU for attending these recent webinars covering our new Farmers’ Use of Media Study and Farmers’ Mobile Phone Study. If you were unable to join us, please contact Chris Wood at 800-678-2711 or chris.wood@meredith.com for more information on this timely research including the topics outlined below — and more!


Farmers’ Use of Media Study

• Effective allocation of marketing budgets for maximum ROI

• Information sources farmers are relying on for ag purchasing decisions

• Factors and qualities farmers are looking for in products/services


Farmers’ Mobile Phone Study

• Smartphone usage

• Trends on smartphones’ adoption rate

• Adoption rate of farmers vs the general public

• Farmers’ smartphone habits and perceptions


Mobile Technology In Ag Study

• How are farmers using smartphones and tablets?

• What brands do they prefer?

• What are their perceptions of QR codes?