News
[October12, 2006]
RUST BOOK NOW AVAILABLE FOR USED TRACTOR PRICE LISTS
DES MOINES, Iowa, --
Auction guru Greg “Machinery Pete” Peterson has amassed the sale prices of the over 8,000 pieces of antique iron that appear in the first edition of Rust Book from the publisher of Successful Farming® magazine. This 352-page book covers all types of antique tractors, implements and trucks and takes the guesswork out of buying or selling antique machinery.
Rust Book features the actual prices collectors have paid over the past five years for tractors and implements from the 1920s through the 1970s. With Rust Book by your side while attending auctions or searching the Internet, you’ll know exactly what to ask for and what to pay. Rust Book contains the most complete listing of serial numbers by tractor make ever assembled and Nebraska Tractor Test results. And as a bonus, we’ve included our exclusive collector club and publication guide.
Publisher Scott Mortimer says of the “Machinery Pete” feature in Successful Farming magazine, “Greg’s auction research continually ranks at the top of our reader preference surveys. He provides a invaluable resource for anyone considering a purchase of this type.” Machinery Editor Dave Mowitz adds, “Equipment auctions demand serious preparation. As values continue to rise, Rust Book is certain to become the primary reference guide chosen by farmers, dealers and ag bankers.”
Suggested retail price for Rust Book is $24.95, but it is available for a limited time at an introductory price of $19.95 at www.rustbook.com or 1-800-678-5752.
Founded in 1902, Successful Farming magazine was the first magazine published by Meredith Corporation and has a circulation of 440,000 and 1.2 million readers. Successful Farming is one of the most successful and recognizable brands in the industry. Agriculture Online, one of the first agricultural Web sites in America when it was established in 1995, received the 2003 Jesse H. Neal Business Journalism Award for best Web site. It has been twice listed among BtoB magazine’s Media Power 50, and in 2004 was named Best of the Web by Media Industry News.
About Meredith Corporation
Meredith (NYSE: MDP) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines – including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Child, Fitness, and American Baby – and approximately 200 special interest publications. Meredith owns 13 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland.
Meredith has approximately 400 books in print and has established marketing relationships with some of America's leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains approximately 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States.
SOURCE Successful Farming
Web site: http://www.agriculture.com
FOR IMMEDIATE RELEASE
Contact:
Jana Rieker
jana.rieker@meredith.com
(515) 284-2778
