News
[August 9, 2007]
SUCCESSFUL FARMING® LAUNCHES FIRST-EVER SHOW DEVOTED TO FARM MACHINERY IN HIGH-DEFINITION TV
The Successful Farming Machinery Show will utilize multi-media tools to reach farmers and ranchers.
Des Moines, Iowa (August 14, 2007) – Successful Farming will launch the first-ever agricultural program solely devoted to farm machinery for farmers and ranchers presented in high-definition (HD) television. Premiering November 1, 2007, The Successful Farming Machinery Show will air four times a week for 18 weeks on RFDTV and on RFD-HD. The program will focus on what’s new in machinery, machinery technology, farm shops, ATV’s and tools. The show will bring to life some of the most popular pages in Successful Farming magazine, including Machinery Pete, All Around the Farm, and Top Shops®. These informative programs airing each week will provide farmers with information they need to know about machinery to make their farm or ranch more successful.
Hosted by Dave Mowitz, machinery editor for Successful Farming, The Successful Farming Machinery Show programming will include special segments from contributing hosts — including Laurie Potter, new products editor for Successful Farming; Greg “Machinery Pete” Peterson, used equipment and auction price information expert; and Roger Welsch — to engage viewers through a mix of expert advice and humor. Mowitz says of the show “The Successful Farming Machinery Show is sure to be an instant hit with viewers.”
“The program extends the content our readers find in the pages of Successful Farming and Agriculture Online (www.agriculture.com) to a TV audience with expert interviews and live demonstrations,” says Scott Mortimer, publisher of Successful Farming. “Our readers rely on Successful Farming to be their machinery authority and to serve their diverse information needs, and The Successful Farming Machinery Show is yet another avenue for them to tap into our valuable editorial content.”
“The Successful Farming Machinery Show provides advertisers a tremendous opportunity to connect with viewers and to promote their products,” says Mortimer. “Our magazine, our Web site and The Successful Farming Machinery Show will provide an integrated approach to reach the American farmer and rancher.”
For details about The Successful Farming Machinery Show and our sponsors, and to view a trailer of the show, please visit: www.agriculture.com/machineryshow.
For additional information about show times, or to inquire about advertising, please contact Jana Rieker at jana.rieker@meredith.com.
About Successful Farming
Founded in 1902, Successful Farming was the first magazine published by Meredith Corporation and has a circulation of 440,000 and 1.2 million readers. Successful Farming is one of the most successful and recognizable brands in the Agricultural industry. Its Web site, Agriculture Online (www.agriculture.com), established in 1995, was one of the first agricultural Web sites in America. It has since received the 2003 Jesse H. Neal Business Journalism Award for best Web site, was listed among BtoB magazine’s Media Power 50, and was named Best of the Web by Media Industry News in 2004. In addition to the magazine and Web site, Successful Farming properties include the Successful Farming Radio Magazine®, Successful Farming Data Solutions, Market Research, and custom publishing.
About Meredith Corporation
Meredith (NYSE: MDP) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines – including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Fitness, and American Baby – and approximately 200 special interest publications. Meredith owns 13 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland.
Meredith has approximately 400 books in print and has established marketing relationships with some of America's leading companies including KRAFT, The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains approximately 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States.
FOR IMMEDIATE RELEASE
Contact:
Jana Rieker
jana.rieker@meredith.com
(515) 284-2778
