National Audience:

• 440,000 Subscribers
• 2.0 readers per copy
• 880,000 readers per issue

Demographics

• Audience Demographics
  • 326,520 Corn Producers
  • 308,613 Soybean Producers
  • 239,801 Wheat Producers
  • 181,135 Beef Producers
  • 67,544 Hog Producers
  • 52,780 Dairy Producers
• Average Farm Size: 647 acres
  • 92,400 with 1,000+ acre farm size
• Median Gross Income: $157,000/yr
• Age
  • Average age 57
  • 39.5% are between 35-54 years of age
• Technology Savvy
  • Utilize Precision Farming – 51%
  • Own Computers – 77%
  • Check internet daily – 68.8%