National Audience:

• 440,000 Subscribers
• 2.4 readers per copy
• Over 1 Million readers per issue

Demographics

• Audience Demographics
  • 322,130 Corn Producers
  • 282,195 Soybean Producers
  • 212,090 Wheat Producers
  • 188,966 Beef Producers
  • 72,258 Hog Producers
  • 58,468 Dairy Producers
• Average Farm Size: 647 acres
  • 92,400 with 1,000+ acre farm size
• Median Gross Income: $157,000/yr
• Age
  • Average age 57
  • 33% are between 35-54 years of age
• Technology Savvy
  • Utilize Precision Farming – 51%
  • Own Computers – 77%
  • Check internet daily – 68.8%